EP 218: The Inbound Journey: Content Marketing Basics

The Certified BADA$$ Online Marketing™️ Podcast

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Content marketing is a big topic, so we’re going to be breaking it down in more detail over the coming weeks. Today we’ll be looking at content marketing from a higher level. We’ll see how it fits into our overall marketing strategy and discuss the different types of content and the purpose they fill.

WHAT YOU'LL LEARN IN TODAY'S EPISODE:

How content fits into the different phases of the buyer journey
The different types of content you’ll need for different phases of the buyer journey
What content marketing includes
Why long-form content trumps the short life span of social media posts
How long-form content can help you build authority and solidify your message, beliefs, and systems
How to incorporate promotional content, attention content, thought leadership content, and engagement content into your marketing

RESOURCES IN TODAY’S EPISODE:

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#Business #Marketing #Bobby Klinck #Entrepreneur #Certifiedbadass #Certifiedbadassonlinemarketingpodcast