Ep 111 - "From Startup to Sensation: Axonius's Marketing Secrets to Hypergrowth Success" - with Nathan Burke

The Conference Room with Simon Lader

In this week's episode we explore the exceptional journey of marketing visionary Nathan Burke, Chief Marketing Officer of Axonius and discover how his unrivaled expertise is transforming the cybersecurity landscape. Join us as we delve into his remarkable contributions, shaping the future of digital security.

Key Takeaways From This Episode

• The importance of differentiation in marketing and emphasizes the need to focus on non-commodity markets.
• The significance of storytelling and emotional ties in marketing campaigns, using examples of human-centric approaches in cybersecurity.
• The challenges of marketing products in ill-defined markets and strategies such as defining the problem, quantifying the value, and creating a compelling case.
• The importance of having a great product before developing the marketing story and engaging in demand generation activities.
• Start with early conversations to validate the approach, building thought leadership content, and adapting the narrative based on audience feedback to ensure effective marketing communication.

THIS WEEK'S GUEST - NATHAN BURKE

Nathan Burke is the Chief Marketing Officer behind Axonius' remarkable ascent in the cybersecurity industry. With his strategic prowess, Nathan has propelled this high-growth security vendor to new heights, leading their global marketing efforts. Drawing from his extensive experience in scaling technology companies like Hexadite (acquired by Microsoft), Intralinks, and Cloudlock, Nathan has become a sought-after leader in international marketing. His expertise has been instrumental in driving growth and maximizing visibility for these renowned organizations.

A distinguished graduate of Northeastern University, Nathan recently made headlines for securing Axonius's sponsorship of Olympic gold medalist Simone Biles. This remarkable achievement further exemplifies his ability to forge strategic partnerships and capture the attention of the world.

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

• Website: https://simonlader.com/
• Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
• Twitter: https://twitter.com/simonlader
• LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

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