Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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内容由Amy Woods提供。所有播客内容（包括剧集、图形和播客描述）均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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How Content Repurposing Can Help You Win the Zero Moment of Truth
Manage episode 306292400 series 2799719
内容由Amy Woods提供。所有播客内容（包括剧集、图形和播客描述）均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.
Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.
In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.
Find out about:
- What the Zero Moment of Truth is and how it can help you gain a competitive advantage
- How to use content marketing to move people to make a buying decision
- How to repurpose one piece of content to achieve the ZMOT
Important Links & Mentions
- Episode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208
- Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM
- Get help with your content repurposing: www.content10x.com
- My book: Content 10x: More Content, Less Time, Maximum Results
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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Manage episode 306292400 series 2799719
内容由Amy Woods提供。所有播客内容（包括剧集、图形和播客描述）均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.
Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.
In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.
Find out about:
- What the Zero Moment of Truth is and how it can help you gain a competitive advantage
- How to use content marketing to move people to make a buying decision
- How to repurpose one piece of content to achieve the ZMOT
Important Links & Mentions
- Episode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208
- Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM
- Get help with your content repurposing: www.content10x.com
- My book: Content 10x: More Content, Less Time, Maximum Results
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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类似 The Content 10x Podcast 的节目
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
