How Content Repurposing Can Help You Win the Zero Moment of Truth


Manage episode 306292400 series 2799719
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Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.

Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.

In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.

Find out about:

  • What the Zero Moment of Truth is and how it can help you gain a competitive advantage
  • How to use content marketing to move people to make a buying decision
  • How to repurpose one piece of content to achieve the ZMOT

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