How to Understand Your Audience Better with Rand Fishkin


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Your product or service solves a problem that your audience has – but they may not know it yet.

If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them?

In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clients are looking at online. It takes the guesswork out of creating content and gives you a far better understanding of your audience’s content wants and needs.

Listen to our discussion to find out how to create content that your audience is primed to consume and how important it is to proactively get in front of your ideal clients, instead of waiting for them to come to you.

Find out:

  • How SparkToro can help you understand your audience better and get in front of the right people faster
  • Why podcasts have such a high ROI for businesses and how to tap into that
  • How to find out what content your audience is actually paying attention to (so you can create it!)

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