It Started with Content...From Viral Video Illusionist to Record Breaking Content King


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How did micro-magic trick content conjure up worldwide video success?

At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok ­– with nearly 5 billion combined views. He’s also the world-record holder for the highest number of TikTok followers for a male creator.

The video illusionist has taken the social media video game to an entirely new level and, at the same time, built a business where he can really stretch his magical muscles. Plus, he has authored a successful range of children’s books. In this episode of the It Started with Content case study series, I share the secrets to this video magician’s success.

Press play to find out:

  • How a passion for filmmaking transformed Zach into a record-breaking micro-content creator
  • How repurposing helped Zach pivot and achieve multiplatform success, which has led to huge success off the screen too
  • The four key lessons to learn from Zach’s journey

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To watch the video, or read the blog post, click here