Episode 060: Making the most of social “Real Estate” with Carlos Gil

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We were joined by Carlos Gil on episode 60 of the Content Academy Podcast. Carlos Gil lives in San Francisco and is currently the Global Head of Social Media for BMC Software, an enterprise I.T. solutions provider which supports 82% of the Fortune 500.

On the podcast, we discuss the difficulties that Carlos experienced and how he used social media to rebuild a career following the collapse of the financial industry in 2008.

Carlos Gil has 8+ years of professional experience in B2B and B2C social media marketing as a Start-up Founder, Brand Marketing Executive, and Public Speaker.

IN THIS EPISODE WE TALK

  • Personal Branding on Social Media

  • Using hashtags and Bio’s

  • How often to promote on social media

  • How to make the most of the social “real estate” that’s available

  • How to figure out whether it’s Instagram Stories or Snapchat for your blog

PEARLS OF WISDOM FROM CARLOS GIL

“Make connections with influencers on social media”

“Social Media Never Sleeps”

“Trying to develop a Global Brand? Your Content must be out there 24/7/365”

“Focus on the people you serve, not your business”

“Its Trial by Fire! Split Test & Find What Works”

“How will Social Media help you achieve your goals?”

LINKS AND RESOURCES MENTIONED

Website: CarlosGil.biz

Twitter: @CarlosGil83

LinkedIn: Carlos Gil

THANKS FOR LISTENING!

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Special thanks to Carlos for taking the time to share his journey, experience, and wisdom with us this week. Why not drop him a message on Twitter with your thoughts on today’s episode, @CarlosGil83

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