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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
222. A Practical Approach to Storytelling w/ Anna Marie Pryor
Manage episode 343001561 series 3253424
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An effective story can be a creative way to communicate your brand’s identity and company’s purpose. If you think you aren’t a storyteller, it may be time to change that narrative (pun intended).
Hear our conversation with Anna Marie Pryor, Director of Marketing at Alameda Mortgage Corporation. We discuss:
How she defines customer experience
Who her ideal customer is and what problems she solves for them
How her agency experience helped with her current role
Why adopting a practical approach to storytelling can help brands
What are Milestone-Based-Marketing Goals
More information about Anna and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/annampryor
Company Website: https://www.alamedamortgage.com/
Other Relevant Links: Leadership Team
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
Hear our conversation with Anna Marie Pryor, Director of Marketing at Alameda Mortgage Corporation. We discuss:
How she defines customer experience
Who her ideal customer is and what problems she solves for them
How her agency experience helped with her current role
Why adopting a practical approach to storytelling can help brands
What are Milestone-Based-Marketing Goals
More information about Anna and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/annampryor
Company Website: https://www.alamedamortgage.com/
Other Relevant Links: Leadership Team
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
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