David Koves on Niching, Hiring for Sales, and Scaling an E-Commerce Agency

The Digital Agency Growth Podcast

When most agencies start out, they tend to work with any business they can get their hands on. By not specializing, they are actually leaving money on the table and not serving their clients to the best of their ability. That’s why episode 105 of The Digital Agency Growth Podcast with David Koves is about the importance of niching down your agency, hiring for sales, and scaling an E-Commerce agency!

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In this episode of The Digital Agency Growth Podcast, David Koves and I are sharing the importance of pursuing your dreams and giving them your all. We also discuss actionable steps you can take right now to prioritize your task list so that you are making the most of your time.

David Koves is a former Googler who decided to follow his passion and make digital growth easily accessible to online businesses. As the CEO of R2G Digital, he built the company with his co-founder Gabor, which provides all the flexibility and communication of an agency combined with the scale and accountability of a global firm. His background prior to R2G Digital includes studying his Bachelor’s in International Marketing and Management as well as working at Google and leading successful teams responsible for the success of the company's multi-million dollar projects. Together with his remarkable team, they work daily to bring to the table all the experience required to analyze data, gain business insights and formulate strategies for every client in order to exceed their goals.

In this episode, David Koves and I discuss the following:

• The clear distinction in the USA is that it is still important who you know, but even more important how you portray yourself and show up.
• Expectations and realities of working for Google
• Ways that agencies miss out on opportunities for more clients and better work because they don’t niche down.
• How to position yourself in a way that sets you apart from the competition.
• The opportunity for eCommerce brands to advertise on Amazon along with other platforms.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DAVID KOVES:

R2G Digital

Facebook

LinkedIn

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

LINKS MENTIONED:

Roy Sutherland on Why Great Marketers Run into the Fire

Sales Executive Job Post

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