Episode 156: Helping 10,000+ Marketers Grow with Messenger and Instagram DM Automation with Natasha Takahashi, CMO of The School of Bots

The DigitalMarketer Podcast

Three words for you: Instagram. DM. Automation. In this episode, Jenna Snavely chats with guest Natasha Takahashi, CMO of The School of Bots, about Instagram chatbots. Instagram is now one of the largest search engines in the world, and 81% of people on IG go there to buy products and services. With 400 million people messaging businesses on IG every single day, Instagram DM has become a marketing channel in and of itself. Natasha gives us the inside scoop on getting ahead of the automation game on this platform.

IN THIS EPISODE YOU’LL LEARN:

• How this new feature will help you optimize your lead gen, sales, and support conversation
• Why Instagram DMs are a better place to start than Facebook Messenger
• First steps to take when testing out Instagram chatbots
• Tips for getting the best engagement on Instagram

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• The School of Bots, how to turn Instagram DMs into a cash machine for your business
• Manychat, chat marketing for Facebook Messenger and Instagram
• Mindvalley, a powerful science-based learning platform
• Natasha’s Website
• Natasha’s LinkedIn
• Natasha’s Instagram
• Natasha’s Twitter
• Natasha’s Facebook

OUR PARTNERS:

• Oribi, a tool for savvy marketers to quickly analyze your website’s data
• Keap, an easier way to manage every stage of the customer journey
• Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

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