Overcoming the Unexpected with your In-House Creative Team


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由Player FM以及我们的用户群所搜索的Creative Force and Daniel Jester — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。


Doug Wallstrom of Vera Bradley joins Daniel in this episode to share some stories that highlight the unique ability of the in-house editorial team to overcome the unexpected and get the shots they need to move the business forward.

Key Takeaways

  • Agency relationships are quite important to businesses big and small. Similarly, the in-house team has it's own strengths that can help a business achieve it's content goals
  • The ability to pivot creative, try new things, test an idea to have something to show the C-Suite, are all things the in-house team can help with.
  • Being able to decentralize a production, specifically spreading out key elements of a production to overcome adverse weather, can help institutionalize some of our industry learnings from the pandemic.
  • Doug plead guilty to the studio crime of changing the playlist mid shoot. Since he changed it to The Clash, he was lightly sentenced to time served.

Links & Resources

Vera Bradley on LinkedIn

The Clash - London Calling

Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com