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340: Experiences From a Fast-Growing Brand + a Case for Keeping Marketing and Customer Support Teams Close

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Manage episode 318508951 series 74225
内容由Austin Brawner提供。所有播客内容(包括剧集、图形和播客描述)均由 Austin Brawner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Facebook is smarter than you, and your customers are better marketers. (Learnings from working at a fast-growing brand.)

Today’s guest is our own Brand Growth Experts Marketing Manager, Lily Ackerly.

We’re talking about Lily’s journey being one of the first employees at a fast-growing brand and what she’s learned from really teaching herself the ropes in eCommerce.

Lily also has a lot of experience in customer support - and we’re going to give you some reasons why you should keep your marketing and customer support teams close and engaged with each other.

You’re going to be hearing more from Lily on the podcast so this is your first opportunity to “meet” her and hear some of her ideas.

Episode Highlights:

  • 5:49 Lily’s start in eCommerce at a fast growing brand
  • 7:49 Team set up in the early days of a business
  • 8:45 Wholesale and the word of mouth benefits it gives
  • 9:47 Facebook in 2016
  • 13:31 Learnings from Facebook ad account management
  • 14:57 Keeping advertising (and reporting on it) simple
  • 17:55 Culture first when growing a team
  • 19:03 The importance of customer support & connecting it to marketing
  • 19:58 Advice to get out of the customer support weeds
  • 24:12 Why having a creative design team is more important than ever
  • 28:23 What a successful agency partnership looks like
  • 32:44 The importance of connecting with other eComm people and why it’s better than books
  • If you’re interested in connecting with other eComm owners check out our Brand Growth Accelerator
  • 34:20 Advice from Lily: keep it simple
  • 35:24 Campaign and promotion tips

Resources:

  continue reading

423集单集

Artwork
icon分享
 
Manage episode 318508951 series 74225
内容由Austin Brawner提供。所有播客内容(包括剧集、图形和播客描述)均由 Austin Brawner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Facebook is smarter than you, and your customers are better marketers. (Learnings from working at a fast-growing brand.)

Today’s guest is our own Brand Growth Experts Marketing Manager, Lily Ackerly.

We’re talking about Lily’s journey being one of the first employees at a fast-growing brand and what she’s learned from really teaching herself the ropes in eCommerce.

Lily also has a lot of experience in customer support - and we’re going to give you some reasons why you should keep your marketing and customer support teams close and engaged with each other.

You’re going to be hearing more from Lily on the podcast so this is your first opportunity to “meet” her and hear some of her ideas.

Episode Highlights:

  • 5:49 Lily’s start in eCommerce at a fast growing brand
  • 7:49 Team set up in the early days of a business
  • 8:45 Wholesale and the word of mouth benefits it gives
  • 9:47 Facebook in 2016
  • 13:31 Learnings from Facebook ad account management
  • 14:57 Keeping advertising (and reporting on it) simple
  • 17:55 Culture first when growing a team
  • 19:03 The importance of customer support & connecting it to marketing
  • 19:58 Advice to get out of the customer support weeds
  • 24:12 Why having a creative design team is more important than ever
  • 28:23 What a successful agency partnership looks like
  • 32:44 The importance of connecting with other eComm people and why it’s better than books
  • If you’re interested in connecting with other eComm owners check out our Brand Growth Accelerator
  • 34:20 Advice from Lily: keep it simple
  • 35:24 Campaign and promotion tips

Resources:

  continue reading

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