Ecommerce Content 101: How to Manage Content Creation With Ease

The Ecwid E-commerce Show

Welcome to the second episode of the Content Creation series!

In the first episode, podcast host Rich explained why you want to create content for your business. Now that you know that your business needs a social media identity, we want to help you develop one with ease.

Things That Stops You from Making Content There are generally four obstacles that stop people from creating content: price, technology, time, and ability.

The first three are external limitations. Today we’re going to debunk them. Next episode, we’ll go deeper into the fourth one.

Creating Content on a Budget You don’t have to worry about the price of making content because this can be done on almost any budget — even for free!

We see by the rise of platforms like TikTok that people are hungry for raw stories. You can definitely provide that with just your phone camera.

Don't worry about the second obstacle — technological skill — either. A computer with the internet can provide almost anything you need.

Focusing on One Platform First Time is the most common concern among business owners: “How will I fit content creation on multiple platforms into my already full 24-hour day?”

You might think you have to create content for all the different platforms. Actually, you should start by focusing on one platform your target audience uses the most. Once you’re comfortable, then you can expand.

Making Content Quickly & Smart To save time on content creation, you need to learn how to use content for multiple platforms. You can do that by either subdividing, editing, or repurposing it.

Check out this blog post of Gary Vaynerchuk on creating over 60 pieces of content from one source material: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/

Don’t Let Your Doubts Stop You You already have the technology you need in your pocket or on your desktop. All you need is to give this strategy an honest effort and adjust along the way.

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