It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
内容由Bjork Ostrom提供。所有播客内容（包括剧集、图形和播客描述）均由 Bjork Ostrom 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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460: How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions
Manage episode 416963404 series 81995
内容由Bjork Ostrom提供。所有播客内容（包括剧集、图形和播客描述）均由 Bjork Ostrom 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful.
-----
Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful.
How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly SessionsYasmin started By the Forkful (her second blog) in 2019 and quickly qualified for Mediavine. But, as often happens, life got in the way when she had her daughter and went back to work full-time. After taking a step back and being removed from Mediavine, Yasmin has worked hard to bring her site back to life.
In the last year she has built the traffic on her site back up to 85,000 monthly sessions and is once again part of an ad network! In this interview she shares more about her process for growing site traffic, the role of social media in driving traffic to her site, and how she balances her full-time job, family, and blog.
We loved this interview with Yasmin — she’s an open book and her honesty is so refreshing and helpful for anyone building a business!
In this episode, you’ll learn:- How she initially qualified for Mediavine after starting her blog in 2019.
- Why she neglected her site for 1–2 years (hint: sometimes life gets in the way) and was removed from Mediavine.
- How a viral TikTok video inspired her to reinvest in her blog.
- How she built the traffic back up on her site (to 85,000 sessions last month!).
- How she has grown her social media followings at the same time.
- How she balances her blog with her full-time job and family.
- Her current strategy on Facebook (which is a major traffic driver for her).
- Why updating older content is one of the most valuable things she does for her business.
- What advice she would give to her past self when she was removed from her ad network.
Resources:
- By the Forkful
- Mediavine
- Y Combinator
- Follow Yasmin on Instagram and TikTok
- Join the Food Blogger Pro Podcast Facebook Group
-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
501集单集
分享
Manage episode 416963404 series 81995
内容由Bjork Ostrom提供。所有播客内容（包括剧集、图形和播客描述）均由 Bjork Ostrom 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful.
-----
Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful.
How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly SessionsYasmin started By the Forkful (her second blog) in 2019 and quickly qualified for Mediavine. But, as often happens, life got in the way when she had her daughter and went back to work full-time. After taking a step back and being removed from Mediavine, Yasmin has worked hard to bring her site back to life.
In the last year she has built the traffic on her site back up to 85,000 monthly sessions and is once again part of an ad network! In this interview she shares more about her process for growing site traffic, the role of social media in driving traffic to her site, and how she balances her full-time job, family, and blog.
We loved this interview with Yasmin — she’s an open book and her honesty is so refreshing and helpful for anyone building a business!
In this episode, you’ll learn:- How she initially qualified for Mediavine after starting her blog in 2019.
- Why she neglected her site for 1–2 years (hint: sometimes life gets in the way) and was removed from Mediavine.
- How a viral TikTok video inspired her to reinvest in her blog.
- How she built the traffic back up on her site (to 85,000 sessions last month!).
- How she has grown her social media followings at the same time.
- How she balances her blog with her full-time job and family.
- Her current strategy on Facebook (which is a major traffic driver for her).
- Why updating older content is one of the most valuable things she does for her business.
- What advice she would give to her past self when she was removed from her ad network.
Resources:
- By the Forkful
- Mediavine
- Y Combinator
- Follow Yasmin on Instagram and TikTok
- Join the Food Blogger Pro Podcast Facebook Group
-----
This episode is sponsored by Clariti and Raptive.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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类似 The Food Blogger Pro Podcast 的节目
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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