435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

The Foundr Podcast with Nathan Chan

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1+ y ago 56:14

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If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience.

Listen to Nathan and Casey discuss:

How the 2008 recession spurred his career in digital marketing
Becoming a video marketing consultant before it was a thing
Investing his consulting earnings into developing EasyWebinar
Changing his business model from a plugin to SaaS
The fundamentals of a high-converting webinar
The differences between automated and live webinars
Webinar funnels and how they can generate qualified leads
Using webinars as a customer retention tool
Why feeling like an idiot is the most common webinar mistake
And much more webinar and live event advice…

This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar

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