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260 | What happens when “warm glow” fundraising plateaus?

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Manage episode 295965983 series 2582986
内容由Jason Lewis提供。所有播客内容(包括剧集、图形和播客描述)均由 Jason Lewis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our recent conversation with Sandi Bliss caught Tammy’s attention. Our discussion reminded Tammy of some of the observations she made earlier in her career while supervising a team of fundraisers. Tammy observed that once her team no longer had something tangible to “sell,” they began to feel like impostors and didn’t quite know how to negotiate more complex and long-term giving opportunities.


Tammy’s team found themselves at the place where transactional fundraising plateaus and where every attempt at selling the same “warm glow” becomes increasingly more difficult. Being stuck here means donor attrition sky rockets, fundraisers quit, and acquisition costs go out the roof. At Responsive, we call this transition point the messy middle lane, the place where a more meaningful gift reflects one’s genuine commitment to and confidence in the mission rather than the naive and impulsive assumption that they’re single-handedly changing the world.


Tammy wanted her team to experience fundraising as meaningful work. And she wanted her team to experience a different kind of conversation with their donors, the sort that only some fundraisers ever learn how to have. These aren’t conversations about “what’s in it for me”; it’s not about selling a tote bag or a tee sponsorship, or putting a name on the side of building. It’s about being a citizen rather than a consumer.


As always, we are grateful to our friends at CueBack for sponsoring the Fundraising Talent Podcast. And, if you’d like to learn more about hosting the Responsive Fundraising Roadshow in your community, email me at jason@responsivefundraising.com


Reminder, you can download Responsive’s latest edition of Carefully & Critically here.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fundraisingtalent.substack.com
  continue reading

115集单集

Artwork
icon分享
 
Manage episode 295965983 series 2582986
内容由Jason Lewis提供。所有播客内容(包括剧集、图形和播客描述)均由 Jason Lewis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our recent conversation with Sandi Bliss caught Tammy’s attention. Our discussion reminded Tammy of some of the observations she made earlier in her career while supervising a team of fundraisers. Tammy observed that once her team no longer had something tangible to “sell,” they began to feel like impostors and didn’t quite know how to negotiate more complex and long-term giving opportunities.


Tammy’s team found themselves at the place where transactional fundraising plateaus and where every attempt at selling the same “warm glow” becomes increasingly more difficult. Being stuck here means donor attrition sky rockets, fundraisers quit, and acquisition costs go out the roof. At Responsive, we call this transition point the messy middle lane, the place where a more meaningful gift reflects one’s genuine commitment to and confidence in the mission rather than the naive and impulsive assumption that they’re single-handedly changing the world.


Tammy wanted her team to experience fundraising as meaningful work. And she wanted her team to experience a different kind of conversation with their donors, the sort that only some fundraisers ever learn how to have. These aren’t conversations about “what’s in it for me”; it’s not about selling a tote bag or a tee sponsorship, or putting a name on the side of building. It’s about being a citizen rather than a consumer.


As always, we are grateful to our friends at CueBack for sponsoring the Fundraising Talent Podcast. And, if you’d like to learn more about hosting the Responsive Fundraising Roadshow in your community, email me at jason@responsivefundraising.com


Reminder, you can download Responsive’s latest edition of Carefully & Critically here.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit fundraisingtalent.substack.com
  continue reading

115集单集

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