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Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand

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Manage episode 416107191 series 1402154
内容由Neil Patel提供。所有播客内容(包括剧集、图形和播客描述)均由 Neil Patel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India.

In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mastering branding, product development, and effective marketing strategies.

He talks about India's complicated relationship with alcohol. He offers invaluable advice on pitching, discusses the transformative impact of Shark Tank, and reveals insights into the decision-making process behind delaying the launch.

And finally, Lalit shares enticing cocktail recipes for our enjoyment. Join us for an insightful discussion that not only explores entrepreneurship but also reflects on the significance of reestablishing family legacy as a third-generation entrepreneur, along with its accompanying pros and cons.

In this episode we talk about:

  • Thoughts on going global
  • Why rum?
  • What can go wrong?
  • What should first time founders be focussing on?
  • Mentorship
  • Influencer marketing.
  • Dealing with regulations
  • Being a 2nd time founder.
  • Spending time in America.

Links

https://www.rockpaperrum.com/

Hosted And Produced by Neil Patel

https://www.linkedin.com/today/author/neilpatel2

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

  continue reading

207集单集

Artwork
icon分享
 
Manage episode 416107191 series 1402154
内容由Neil Patel提供。所有播客内容(包括剧集、图形和播客描述)均由 Neil Patel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India.

In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mastering branding, product development, and effective marketing strategies.

He talks about India's complicated relationship with alcohol. He offers invaluable advice on pitching, discusses the transformative impact of Shark Tank, and reveals insights into the decision-making process behind delaying the launch.

And finally, Lalit shares enticing cocktail recipes for our enjoyment. Join us for an insightful discussion that not only explores entrepreneurship but also reflects on the significance of reestablishing family legacy as a third-generation entrepreneur, along with its accompanying pros and cons.

In this episode we talk about:

  • Thoughts on going global
  • Why rum?
  • What can go wrong?
  • What should first time founders be focussing on?
  • Mentorship
  • Influencer marketing.
  • Dealing with regulations
  • Being a 2nd time founder.
  • Spending time in America.

Links

https://www.rockpaperrum.com/

Hosted And Produced by Neil Patel

https://www.linkedin.com/today/author/neilpatel2

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

  continue reading

207集单集

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