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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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A Healthy Dollop of Influence w/ Erin Banks
Manage episode 345959808 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Engaging and activating audiences with a healthy dollop of influence. This and much more is discussed in this week’s episode!
Erin Banks, Head of Influencer Marketing at Lifesum joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
Lifesum: https://jobs.lifesum.com/
Lifesum's Twitter: https://twitter.com/lifesum
Erin's Twitter: https://mobile.twitter.com/eringbanks
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3f3h20O
Show Notes:
(1:07) - Who is Erin Banks
(1:31)- Career background
(3:12) - Celebrities to influencers
(4:14) - Strategy at LifeSum for identifying influencers
(5:45) - Long-term versus new relationships
(6:58) - Who is Lifesum
(9:31) - Content that is converting across different channels
(12:12) - Successful UGC campaign
(14:06) - Importance of authenticity
(16:54) - Lifesum in-person events
(21:14) - Analytics used to gauge success of a campaign
(22:50) - Process of scouting influencers
(25:40) - Getting involved in the Metaverse
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