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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Building a Loyal Following Around Your Product w/ Ravi Kurani
Manage episode 361709971 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
🎙️ Want to be a guest? Apply here: https://bit.ly/3KYVEHD
Show Notes:
(01:16) - Ravi's story
(04:09) - Customer service lessons
(05:38) - What is Sutro?
(06:44) - Building steps
(10:10) - Unbiased feedback
(11:42) - Inflection point in the business
(13:53) - Manufacturing products at scale
(19:08) - China supply framework
(20:37) - Influencer playbook
(25:19) - Social approach
(29:45) - User journey
(33:40) - AI sidekick for brainstorming
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