分享
))
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary)
Manage episode 348481863 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor.
Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode!
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3F6RSIK
Show Notes:
(1:00) - Dylan's full background
(5:28) - Monetization platform utilized by SuperOrdinary to scale
(7:13) - Scaling a Creator business
(11:06) - Biggest shift in individual branding
(14:48) - Value of discoverability tools
(16:51) - US and China key creator differentiators
(25:10) - Thoughts on super apps
(29:49) - Kid Content
(34:00) - Catalog licensing model
(35:30) - Syndication
(36:35) - Where to connect with Dylan
(37:00) - LinkedIn Channel
71集单集
