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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Exploring the Influence and Impact of Reddit w/ Will Cady
Manage episode 358633162 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.
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Show Notes:
(01:50) - Who is Will Cady?
(04:20) - Defining creativity
(06:22) - Distinction between audience and community
(10:35) - Garnering inspiration from feedback
(14:46) - Reddit's various archetype roles
(18:58) - Relationship to search
(24:01) - Ask me anything channel
(29:28) - Community marketing strategy
(33:31) - First steps to cultivating a Reddit community for a brand
(38:30) - Web3 hype
(39:39) - Progression of culture and communities
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