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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
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In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Michael Bolen, Head of Social and Content at Linktree. Together, they explore the multifaceted world of creator monetization, search engine optimization (SEO) across social platforms, crucial partnerships, and all the essential insights surrounding Linktree.
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Show Notes:
(00:43) - Michael's career journey
(04:14) - Linktree in a nutshell
(06:34) - TikTok partnership
(07:47) - Serving Creators
(12:32) - Super apps in the US
(15:35) - Creator monetization
(21:27) - Diversifying revenue streams
(29:50) - TikTok content challenges
(33:05) - TikTok SEO strategy
(38:30) - Emerging AI space
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