Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble

The Influence Factor by The Influencer Marketing Factory

On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to hear everything from identifying trends to experimenting within the creator economy and influencer marketing arena.

✍️ Lindsey's Newsletter: https://www.lindseygamble.com/newsletter

🤝 LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

🐦 Twitter: https://www.twitter.com/lindseygamble_

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3IIaz7U

🎧 Listen on:

• Apple Podcasts: http://bit.ly/3W2egs7
• Spotify: http://bit.ly/3VZiZux

Show Notes:

(1:12) - Personal and career background

(3:33) - Roles and experiences leading to Mavrck

(5:21) - Biggest changes in the social ecosystem over the past years

(7:52) - Finding and identifying the newest trends and news in the industry

(11:20) - Defining the Creator Economy

(13:44) - Retaining content creators on the various platforms

(17:38) - Primetime channels via YouTube

(20:10) - Where is social commerce headed

(27:28) - SEO on social media content

(31:59) - AI-generated content impact and evolution

(38:18) - Full-time brand positions for influencers

(40:30) - Q&A

44:38) - Where you can find and connect with Lindsey Gamble