The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Scaling Miss Excel w/ Kat Norton
Manage episode 410385965 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!
🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.
📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.
📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here
Show Notes
01:11 - Kat's mission, achievements, and purpose
02:26 - Transitioning from solo to a team
04:05 - Lessons learned in hiring and delegating
06:29 - Managing rapid growth and overcoming anxiety
08:01 - Managing stress and finding balance
09:37 - Content creation process and tools
11:47 - Webinars as a marketing platform
14:20 - LinkedIn as a content distribution platform
16:13 - Monetization and future plans
19:40 - Future of the creator economy
Check out some of our previous episodes:
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Click, Create, Connect w/ David Neyman (Logitech)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
126集单集
分享
Manage episode 410385965 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!
🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.
📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.
📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here
Show Notes
01:11 - Kat's mission, achievements, and purpose
02:26 - Transitioning from solo to a team
04:05 - Lessons learned in hiring and delegating
06:29 - Managing rapid growth and overcoming anxiety
08:01 - Managing stress and finding balance
09:37 - Content creation process and tools
11:47 - Webinars as a marketing platform
14:20 - LinkedIn as a content distribution platform
16:13 - Monetization and future plans
19:40 - Future of the creator economy
Check out some of our previous episodes:
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Click, Create, Connect w/ David Neyman (Logitech)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
126集单集
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类似 The Influence Factor by The Influencer Marketing Factory 的节目
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
