Swipe Right on OkCupid Success w/ Michael Kaye

The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

7M ago 41:13

MP3•单集首页

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

Michael's Instagram&twitter: @MichaelKayePR
OkCupid Instagram: @OkCupid

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? ⁠Apply here

Show Notes:

(00:49) - Michael's career background

(04:11) - Dating app differentiator

(06:05) - Platform usage of AI

(09:32) - Higher intent dater

(12:49) - Data storytelling

(16:29) - References to ownable data

(20:08) - Communication meets data analyst

(22:29) - Power of subcommunity

(25:35) - Pandemic impact on dating

(28:47) - User experience

(31:18) - Influencer marketing

(35:35) - Successful content inserts

(38:28) - Data-driven approach

71集单集

#Business #Marketing #Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory