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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat)
Manage episode 342485743 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容（包括剧集、图形和播客描述）均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more!
SocialChat: https://socialchat.ai/
Frost Li: https://www.linkedin.com/in/frost-li-0084b017/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2TYOQ
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:20) Why Frost Li Built Social Chat
(4:25) Now Is Time To Give Power To Brands and eCommerce
(5:50) The Importance of A Recommendation System for eCommerce
(10:30) Why Influencers and Content Creators Should Become also Hosts of Livestream Shopping Events
(13:00) Differences Between Content Creators and Livestream Shopping Hosts (USA vs China)
(16:00) The Importance of Product Demo During Livestream Shopping
(17:30) Tips & Tricks for Liveshopping Hosts
(19:25) Benefits of Having a Co-Host
(22:40) Comments Moderation for Liveshopping Hosts
(25:15) Integrations With Existing eCommerce Platforms
(30:25) Purchase Lift Thanks to Video Shopping
(33:15) The Future of Livestream Commerce and Video Shopping
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