The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks)

The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

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1y ago 42:20

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Content creators have huge potential to grow and build a community. This and much more is discussed in this week’s episode! Jane Stecyk, Senior Vice President of Marketing at Mighty Networks joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

Mighty Networks is the only platform where you can bring your community, courses, memberships, and content into one place under your own brand—and level up to your own branded apps when you're ready.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
Mighty Networks: https://www.mightynetworks.com/
Creators Calculator: https://creatorscalculator.com/
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e0IlId
🎧 Listen on:
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:15) - The Creator Economy explained and how it has evolved into a community of entrepreneurs
(3:24) - The beginning for Jane at Mighty Networks
(4:05) - Who is Mighty Networks and how they support Creators in their own business path
(5:40) - The importance of communities for content creators and the main components to create a “real” community that they own
(8:56) - What is the difference between an “audience” and a “community”
(11:30) Sustainability within the Creator Economy and how to achieve this
(13:32) The type of interactions happening now within creator communities
(16:06) Engagement within communities and the importance of “the big purpose”
(21:20) The potential revenue numbers within creator communities
(27:22) How to use a community as part of a value journey
(29:42) How communities differentiate across different cultures and the world
(31:30) Challenges faced within communities and Mighty Networks
(37:30) Building community businesses that provide value for their followers despite the current climate