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How to Dominate Your Niche

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Manage episode 298402737 series 2695079
内容由Rory Vaden and AJ Vaden提供。所有播客内容(包括剧集、图形和播客描述)均由 Rory Vaden and AJ Vaden 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today’s episode, we are joined by Chester Elton, the co-founder of FindMojo, a global assessment company. Chester has had tremendous success, along with his business partner, Adrian Gostick, in being a dominant presence in their area of expertise, namely workplace culture. They realized early on that data was essential to giving credibility to their research and obtained a sizable portion of proprietary data of over one million working adults. Together, they have written multiple bestsellers, from The Carrot Principle and Leading with Gratitude to their most recent title, Anxiety at Work. In our conversation with Chester, we delve into how they go about conducting research, why they hire outside help to assist in putting together their assessments, and why he believes that Anxiety at Work is their most important book to date. We hear from Chester about the importance of a competent team, why it’s ultimately up to the author to sell their books, and why it’s essential to leverage your personal brand to do so successfully. For all this and more, tune in today!

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Artwork
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Manage episode 298402737 series 2695079
内容由Rory Vaden and AJ Vaden提供。所有播客内容(包括剧集、图形和播客描述)均由 Rory Vaden and AJ Vaden 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today’s episode, we are joined by Chester Elton, the co-founder of FindMojo, a global assessment company. Chester has had tremendous success, along with his business partner, Adrian Gostick, in being a dominant presence in their area of expertise, namely workplace culture. They realized early on that data was essential to giving credibility to their research and obtained a sizable portion of proprietary data of over one million working adults. Together, they have written multiple bestsellers, from The Carrot Principle and Leading with Gratitude to their most recent title, Anxiety at Work. In our conversation with Chester, we delve into how they go about conducting research, why they hire outside help to assist in putting together their assessments, and why he believes that Anxiety at Work is their most important book to date. We hear from Chester about the importance of a competent team, why it’s ultimately up to the author to sell their books, and why it’s essential to leverage your personal brand to do so successfully. For all this and more, tune in today!

  continue reading

472集单集

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