Supporting sustainable initiatives via Angel Investing, insights with Susan McPherson

The Irish Tech News Podcast

We chat with Susan McPherson about her Angel investing strategies with female founders to help support their businesses and the planet too. SUSAN MCPHERSON is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Inspirefest/Dublin, BSR, Center for Corporate Citizenship's Annual Summit, DLD and Techonomy., and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn. We are McPherson Strategies, a communications consultancy founded by serial connector and sustainability expert Susan McPherson. McPherson Strategies develops, amplifies and communicates social responsibility and philanthropic initiatives. We help companies, nonprofits, foundations and social entrepreneurs influence stakeholders and reach influencers. We do it because we believe business is a force for good -- and that sustainability is good for business.