Be The Next Kleenex(How to be #1 in your industry)

The Lorne Bronstein Show

内容由Lorne Bronstein提供。所有播客内容（包括剧集、图形和播客描述）均由 Lorne Bronstein 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

5y ago 11:19

M4A•单集首页

When you have a runny nose you ask for a Kleenex, not a facial tissue, this is not a coincidence. Kleenex owns 47.1% of the market share. The Kleenex brand has cornered the market by offering more value than any other brand. When people ask for a facial tissue they ask for a Kleenex regardless if the tissue they receive is Kleenex brand or not. Kleenex has replaced the term facial tissue and become so popular, they changed the way we communicate. This episode covers how you can become #1 in your industry. The goal is to provide value without expectations. As a result, you find your customers become your best form of advertising. Word of mouth is the most effective way to sell a product and what better way to get noticed than be the answer to all of their questions. Do you have a Kleenex?

Join the Facebook Group

Follow Spacetree for marketing insights: Instagram - Twitter - Website

93集单集

#Lorne Bronstein #Podcasting Education