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EP 92 - Smart Phones, Jobs and Videotape: Using Social Media to Attract Job Candidates With Abby Cheesman
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内容由Lorne Epstein提供。所有播客内容（包括剧集、图形和播客描述）均由 Lorne Epstein 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Lorne and Abby Cheesman, co-founder and CFO of Skill Scout, talk about how you can make free videos that will engage job candidates and help them learn about your workplace by bringing jobs to life. And it’s relatively simply. Abby says all you need is “a smartphone, a microphone to get good audio, a way to stabilize your shot, and then you can produce videos that are much higher quality than you might think". Here’s one of her pro video tips: "flip your camera horizontally as it captures double the resolution." Abby says that "Candidates want to hear stories from behind the scenes; they want to see a typical day," she says. Lorne and Abby also talk about the best questions to ask employees when creating videos. Her favorite question, she says, is "what surprised you most about this job?" Abby says based on their research "people watch the video for about a minute and 36 seconds" so the stories need to be short and concise. You can email Abby at Abby@SkillScout.me to get her slides about producing inexpensive, high-quality videos for free. You can follow Abby on Twitter at @AbbyNeilson
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Credit
Podcast Hosted by Lore Epstein
Produced by John Ogulnik
Audio Engineering by Afotey Odai
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