Episode 36: Brute Strength


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This week, we talk to two-time CrossFit Games champion, Michael Cazayoux, co-founder of Brute Strength. Besides being an accomplished athlete, Michael has helped create a thriving coaching business with Brute Strength that coaches both elite Games competitors and common folks like you and I. They also put out a wealth of free training and wellness content, and their Brute Strength podcast, just hit 3 million downloads!

Michael’s journey to such success was far from conventional and during our interview we touch on...

  • His journey from addiction to CrossFit Games champion to entrepreneur
  • Why all Brute athletes, elite or not, prioritize training their minds above all else
  • The biggest mistake he’s made as a coach
  • How his battle with drug addiction became his biggest source of strength

We’ve spent a lot of time on this podcast covering physical human health, animal health, soil health, but I definitely think this episode is the deepest look we’ve taken at mental health and mindset.

For this week’s INSIDE EPIC, we chat with one of our product developers, Casey Robertson. Casey explains how he went from MMA fighter to culinary chef to army infantry to research & development with EPIC. He pulls back the vail on what exactly “R&D” folks do at a food company, explains what sets culinary chefs apart from you and I, and tells us the challenge of cooking for one vs. cooking for twenty vs cooking for millions.

And finally, I share the hottest deal we’ve ever run on epicbar.com and how you can get free boxes of our new EPIC Performance Bars!