Nils Andersson – the winningest coach in Asia

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NILS ANDERSSON

I am joined today in Shanghai by Nils Andersson.

The first thing you notice about Nils is how tall he is. His Dad was a Viking from Sweden. His Mom was from Durham in the North of England.

I am going to go out on a limb and say that Nils is the Phil Jackson or Alex Ferguson of the advertising industry here in Asia.

He won’t tell you outright, perhaps that’s the reserved Swede in him, but he loves competition and he loves to win.

His two loves in life have always been art and sport. Oh, art is art, and sport is sport, and never the twain shall meet.

Well, the twain did meet and this is what we got.

He’s won it all.

For the past two years, he was Asia Pacific Creative of the Year. He also gave TBWA their highest ever regional ranking before he made his exit.

He was ranked creative of the year for Greater China three years in a row.

The agencies he’s worked at here in China - Ogilvy, Y&R, and TBWA - have all been ranked agency of the year under his leadership.

He and his teams have done stunning and award-winning work for the likes of Motorola, the Gap, and Penguin. We discuss these brands and more in our interview.

So, please enjoy. If you have any questions or comments don’t hesitate to leave them.

As always, if you care please share.

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