Norman Tan - How a Singaporean is keeping us all on brand

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NORMAN TAN

How does the eighth child in a family of thirteen children emerge as one of the most awarded advertising creatives in Asia and still manage a laid back smile?

Please listen in on my conversation with Norman Tan, formerly Chairman and Chief Creative Officer of North Asia at JWT and now head honcho at “onbrand” a new type of agency that offers top shelf creative at reassuringly expensive rates.

To find out what it actually takes to make great work, we look back at two of his most famous campaigns, “Key Auntie” for Alipay and “Human Traffic Signs” for Buick.

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