Sheena Zheng - China’s Top Female Advertising Professional

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SHEENA ZHENG

Hello Everyone. And welcome to the Cao & Chao Show. A podcast where we talk to remarkable creators about how they got here.

Today, we talk with Sheena Zheng, Chief Creative Officer at McCann Worldwide China. Prior to joining McCann, she was the Chair and Chief Creative Officer of Publicis China. She was with Publicis for an amazing19 years. She has been recognized as China’s top female advertising professional, Taiwan’s too, and China’s 4A Person of the Year.

Under her leadership, her teams have won creative awards at every major award show - cannes, d&ad, and the one show to name few.

She’s worked with some of the biggest global clients from l’oreal, Citibank, P&G, Unilever, J&J and Coca-Cola amongst many others.

In our interview we talk about…

Sheena grew up in a commune of sorts in Taiwan. She says it shaped the way she things about teams. Sheena is one of the few female creative leaders in the advertising industry. She says being a bitch is not the secret to her success.

Let’s go to the interview find out how she got here.

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