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🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

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内容由Shamanth Rao提供。所有播客内容(包括剧集、图形和播客描述)均由 Shamanth Rao 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our guest today is Jon Hook. Jon is the CEO at BoomHits, a mobile game publisher with many hits in the hypercasual and idle genres.

In today’s episode, Jon tells us about how the hypercasual genre has evolved to the point where it’s approaching saturation in the form that it currently is - and outlines the next stage of its evolution - hybrid casual. Our conversation flows around the new dynamics involved in monetization, game design, unit economics, hiring, publishing, and much more in all things hybrid.

I highly recommend this to anyone interested in moving to hybrid games and also to those that are currently working within the genre.
KEY HIGHLIGHTS

🎮 Factors that contributed to the rising popularity of the hypercasual games

🎰 How the unit economics differs for hypercasual and hybrid games

💰 Key motivators for players to spend $ on IAPs

Tips to move from a hypercasual to a hybrid game

💻 What resources should developers look at adding to build a hybrid game

📓 The different publishing strategies for both the genres

⛔️ Common mistakes to avoid when moving from a hypercasual to a hybrid genre

**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/how-hybrid-games-combine-the-simplicity-of-hypercasual-and-depth-of-casual-games/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

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Artwork
icon分享
 
Manage episode 307525379 series 2575608
内容由Shamanth Rao提供。所有播客内容(包括剧集、图形和播客描述)均由 Shamanth Rao 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our guest today is Jon Hook. Jon is the CEO at BoomHits, a mobile game publisher with many hits in the hypercasual and idle genres.

In today’s episode, Jon tells us about how the hypercasual genre has evolved to the point where it’s approaching saturation in the form that it currently is - and outlines the next stage of its evolution - hybrid casual. Our conversation flows around the new dynamics involved in monetization, game design, unit economics, hiring, publishing, and much more in all things hybrid.

I highly recommend this to anyone interested in moving to hybrid games and also to those that are currently working within the genre.
KEY HIGHLIGHTS

🎮 Factors that contributed to the rising popularity of the hypercasual games

🎰 How the unit economics differs for hypercasual and hybrid games

💰 Key motivators for players to spend $ on IAPs

Tips to move from a hypercasual to a hybrid game

💻 What resources should developers look at adding to build a hybrid game

📓 The different publishing strategies for both the genres

⛔️ Common mistakes to avoid when moving from a hypercasual to a hybrid genre

**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/how-hybrid-games-combine-the-simplicity-of-hypercasual-and-depth-of-casual-games/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

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