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🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) 📦

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Manage episode 315403312 series 2575608
内容由Shamanth Rao提供。所有播客内容(包括剧集、图形和播客描述)均由 Shamanth Rao 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Will creative processes march back in-house?

Is the grass greener on the other side of Facebook UA?

How are game developers going to look at payments on gaming apps?

The second episode of the Mobile Growth Crystal Ball series is out. Today we’re thrilled to share predictions by Melissa Zeloof (ironSource) on bringing creative processes in-house, Nataliia Drozd (Fabulous) on newer UA channels and Jerome Turnbull (AppLovin) on alternate payment options for gaming apps.
KEY HIGHLIGHTS

🕶 Creatives become more important with the automation of UA

💼 End-to-end control over creative process with an in-house team

🧦 Data sharing internally is easier and without risk

🚴🏻‍♂️ Faster production time with an almost simultaneous feedback with an in-house creative team

🌊 Why web-to-app strategies will get a boost going ahead

🏹 The switch from Facebook to other platforms for UA

🎤 How Tik Tok leverages creatives

💰 The beginnings of alternate payment methods on mobile games

**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-mobile-growth-crystal-ball-2022-predictions-part-2-homecoming-of-the-creative-process-newer-ua-sources-in-the-gang-alternate-payment-methods/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

251集单集

Artwork
icon分享
 
Manage episode 315403312 series 2575608
内容由Shamanth Rao提供。所有播客内容(包括剧集、图形和播客描述)均由 Shamanth Rao 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Will creative processes march back in-house?

Is the grass greener on the other side of Facebook UA?

How are game developers going to look at payments on gaming apps?

The second episode of the Mobile Growth Crystal Ball series is out. Today we’re thrilled to share predictions by Melissa Zeloof (ironSource) on bringing creative processes in-house, Nataliia Drozd (Fabulous) on newer UA channels and Jerome Turnbull (AppLovin) on alternate payment options for gaming apps.
KEY HIGHLIGHTS

🕶 Creatives become more important with the automation of UA

💼 End-to-end control over creative process with an in-house team

🧦 Data sharing internally is easier and without risk

🚴🏻‍♂️ Faster production time with an almost simultaneous feedback with an in-house creative team

🌊 Why web-to-app strategies will get a boost going ahead

🏹 The switch from Facebook to other platforms for UA

🎤 How Tik Tok leverages creatives

💰 The beginnings of alternate payment methods on mobile games

**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-mobile-growth-crystal-ball-2022-predictions-part-2-homecoming-of-the-creative-process-newer-ua-sources-in-the-gang-alternate-payment-methods/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

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