Ep. 205: Zack Anderson | Bringing the Elusive Promise of Personalization to Life

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由Player FM以及我们的用户群所搜索的Bain & Company, Rob Markey, Company partner, and Customer experience expert — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

In this episode, Zack Anderson, chief data and analytics officer at National Westminster Bank (NatWest), and Rob Markey discuss how garnering a deeper understanding of customers’ perspectives improves a company’s data analytics and why a more streamlined approach to extracting customer information improves client satisfaction. Zack also highlights his top strategies to ensure consumers remain responsive and satisfied with a company’s offerings, approaches, and targeted communications.

If you’d like to provide feedback on the show, please fill out our survey here.

If you’d like to learn more about Zack Anderson you can find him on LinkedIn.

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