The Ugly Truth About The Mind-Games And How To Rise Above

The New Age of Influence

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares how to expand your presence in social media channels.

Build Social Media presence

[0:14]

There are many channels if you want to expand your presence. Makarand said that if you need to start building your social media presence, he urges you to focus on one or two channels to get the most bang for the buck. Because at the end of the day, we have a limited amount of time, and we can only do so much to build your presence.

Instagram and Facebook

[0:51]

Best channel to build your presence is Instagram and Facebook. Instagram is at a point today where Facebook was maybe about a couple of years back. Instagram was trying to follow Facebook's footsteps in many ways. Instagram is prominent on or was big on the hashtag, and it is still big on hashtags. They completely changed their algorithm.

Diminishing reach of Social Media Sites

[4:23]

He began to consider whether he was receiving such low engagement. Number one is a well-respected thought leader influencer or anyone, and regardless of whether that person. There is nothing you can do with Instagram in terms of their algorithm, how they manage their laws, guidelines, legislation, standards, and so on, which is beyond anyone's control.

[5:00]

Number two is he took great solace in finding that he's not the only one suffering from the diminishing reach whenever somebody is posting. Makarand has been posting on Instagram every other day, and he's getting like minimal likes.

[6:04]

Number three is comparison is the thief of joy. He says that you should not compare yourself with the other person, for that matter. Everyone has their destiny. And the comparison is suitable to a certain degree because it allows you to come up with some baseline. You focus on your journey or your destiny, and then things will happen.