The Irrational Truths Behind User Behavior, With Dan Ariely & Gigi Levy-Weiss The NFX podcast

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The Irrational Truths Behind User Behavior, with Dan Ariely & Gigi Levy-Weiss

3+ y ago 55:39

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内容由NFX提供。所有播客内容（包括剧集、图形和播客描述）均由 NFX 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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We all think we know how our users behave. It turns out, we don’t. Founders over-index on rational assumptions, but users most often behave irrationally.

Behavioral economics, by contrast, is the practice of truly seeing your users' emotions, beliefs, and habits. This kind of vision is critically missing from product design at most startups.

In this episode, NFX General Partner Gigi talks with Dan Ariely -- the world’s top expert in behavioral economics and a renowned professor at Duke -- as he breaks down the most common types of irrational user behavior and shares frameworks for predicting how your users will actually behave.

… continue reading

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The Irrational Truths Behind User Behavior, with Dan Ariely & Gigi Levy-Weiss

The NFX Podcast

99 subscribers

published 3+ y ago

分享

MP3•单集首页

内容由NFX提供。所有播客内容（包括剧集、图形和播客描述）均由 NFX 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

null

We all think we know how our users behave. It turns out, we don’t. Founders over-index on rational assumptions, but users most often behave irrationally.

Behavioral economics, by contrast, is the practice of truly seeing your users' emotions, beliefs, and habits. This kind of vision is critically missing from product design at most startups.

In this episode, NFX General Partner Gigi talks with Dan Ariely -- the world’s top expert in behavioral economics and a renowned professor at Duke -- as he breaks down the most common types of irrational user behavior and shares frameworks for predicting how your users will actually behave.

… continue reading

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