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Why Should You Rethink Your Approach to PPC on Amazon?

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Manage episode 418736479 series 2625056
内容由The PPC Den提供。所有播客内容(包括剧集、图形和播客描述)均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 - How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

322集单集

Artwork
icon分享
 
Manage episode 418736479 series 2625056
内容由The PPC Den提供。所有播客内容(包括剧集、图形和播客描述)均由 The PPC Den 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 - How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

322集单集

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