Global Privacy Day Forum | Enforcement Under CCPA

The Privacy Insider by WireWheel

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In August, California Attorney General Bonta announced the first-ever California Consumer Privacy Act (CCPA) enforcement action, a $1.2M settlement with Sephora. While CCPA gives consumers a wide range of rights, it creates a series of obligations for businesses.

This groundbreaking Sephora case involved an overlap in marketing and privacy that many brands are now assessing: targeted advertising data collection and opt-out policies.

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