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Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization

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Manage episode 348465754 series 2815424
内容由Alex Lopes and Jeffrey Vocell提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Lopes and Jeffrey Vocell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy

Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s direct to consumer side, including the NBA app and the association’s streaming service Lead Pass.

Before coming to the NBA, Kristen was part of Uber and Square, where she picked up important lessons on scaling and strategic alignment. When building a strategy, Kristen doesn’t start with a goal – she outlines the outcome first.

In this episode, you’ll hear about the evolution of NBA’s product marketing, ways to maintain strategic alignment with cross-functional partners, and the importance of creative briefs for positioning.

Want more insights from Kristen? Check out her content on Sharebird.

Looking to connect? You can find Kristen on LinkedIn.

Questions covered in this episode:

  1. Tell us a bit about yourself and your current role at the NBA.
  2. What are your thoughts on the function of product marketing? How do you approach structuring PM teams?
  3. In your current position, have you noticed the role of the product marketing team change over time?
  4. How is your team at the NBA organized? How do you approach their organization in order to reach viewers and new subscribers?
  5. How do you and your team approach strategic alignment with cross-functional partners?
  6. As you build your team, how do you equip them for career growth?
  continue reading

85集单集

Artwork
icon分享
 
Manage episode 348465754 series 2815424
内容由Alex Lopes and Jeffrey Vocell提供。所有播客内容(包括剧集、图形和播客描述)均由 Alex Lopes and Jeffrey Vocell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy

Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s direct to consumer side, including the NBA app and the association’s streaming service Lead Pass.

Before coming to the NBA, Kristen was part of Uber and Square, where she picked up important lessons on scaling and strategic alignment. When building a strategy, Kristen doesn’t start with a goal – she outlines the outcome first.

In this episode, you’ll hear about the evolution of NBA’s product marketing, ways to maintain strategic alignment with cross-functional partners, and the importance of creative briefs for positioning.

Want more insights from Kristen? Check out her content on Sharebird.

Looking to connect? You can find Kristen on LinkedIn.

Questions covered in this episode:

  1. Tell us a bit about yourself and your current role at the NBA.
  2. What are your thoughts on the function of product marketing? How do you approach structuring PM teams?
  3. In your current position, have you noticed the role of the product marketing team change over time?
  4. How is your team at the NBA organized? How do you approach their organization in order to reach viewers and new subscribers?
  5. How do you and your team approach strategic alignment with cross-functional partners?
  6. As you build your team, how do you equip them for career growth?
  continue reading

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