PRL Book Club: Code Wars - The Battle for Fans, Dollars and Survival

The Progressive Rugby League Podcast

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3y ago 1:11:24

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So which football code is Australia's most popular - and why isn't it Rugby League??

'Code Wars - The Battle for Fans, Dollars and Survival' is a fascinating examination of Australia's four-football-code landscape, and into the psyche of the nation.

Author of 'Code Wars', Dr Hunter Fujak joins the pod to talk us through the past, present and potential future of Australia's unique football code marketplace, and Rugby League's place within it.

(And for fans of British Rugby League - we also discuss an interesting case study on the impact that going behind a paywall has had on the popularity of the UK game).

'Code Wars - The Battle for Fans, Dollars and Survival' is published by FairPlay Publishing - https://www.fairplaypublishing.com.au/product-page/code-wars-the-battle-for-fans-dollars-and-survival

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