Fay Rotenberg, Firefly Health, on blowing up the annual visit in favor of proactive care


Manage episode 304362756 series 2587257
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In this episode, we interview Fay Rotenberg, CEO of Firefly Health. We chat about her experience joining Firefly Health in 2017, discussing how what started as a virtual-first primary care offering has developed into a solution that will help consumers get, find, and pay for care. Firefly Health is trying to deliver concierge medicine at scale. They began with a virtual-first primary care offering that used an innovative leveraged care team approach to care for and build trust with their patient population, which is primarily chronically ill, commercially-insured individuals. As they grew, they added in a virtual specialty network and a set of “last mile care delivery” partners to extend their network of physicians to cover more of the care their patient’s needed. Now, after a $40M Series B raise in April of this year, led by andreessen horowitz, they are launching their own health insurance product, targeting smaller/ mid-market employers and allowing them to pool risk to share in the savings achieved by the Firefly model.