What Makes Market Research Important? | Sage Baker

1:08
 
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“It gives you an understanding of the world in which you’re operating. It’s hard for me to imagine not wanting to be curious about the marketplace.”

In today’s 1:08 episode of The Radio Free Enterprise Minute, qualitative market researcher Sage Baker explains the critical role market research plays in helping owners and managers understand what potential buyers think and feel about their products or services.

Watch, listen to, download, or search our entire conversation, “What Your Customers Are Really Thinking with Sage Baker” on Radio Free Enterprise: https://radiofreeenterprise.com/what-your-customers-are-really-thinking-with-sage-baker/

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