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65 | What Does Black Friday Mean For Your Business?
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When? This feed was archived on May 04, 2023 05:50 (). Last successful fetch was on March 09, 2023 07:01 ()
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Manage episode 305679949 series 2866258
Since originating in the United States, developed as a major sales stimulus event based around Thanksgiving, Black Friday has since migrated to many other economies around the globe where businesses offer a wide range of deals and discounts for a limited time, effectively marking the beginning of the festive shopping season.
Small businesses often don’t have the resources to pull off the seemingly too-good-to-be-true offers that larger retailers flood the market with at the end of November, and with the degree of push-back we’ve seen from consumer-conscious campaigns in the form of counter-events like ‘Small-business Saturdays’, it can be tough to know what to do for the best when it comes to such a pivotal point in the retail calendar.
In today’s episode of The Resilient Retail Game Plan, we’ll discuss the multiple options open to you when it comes to Black Friday. We’ll look at the rules around price-establishing, as well as alternative offerings to discounts such as charitable donations. Whether you avoid it altogether, go grassroots and create your own event, or employ site-wide discounts, we’ll look at the elements you’ll need to consider to make a choice that feels most comfortable for you.
139集单集
已归档的系列专辑 ("不活跃的收取点" status)
When? This feed was archived on May 04, 2023 05:50 (). Last successful fetch was on March 09, 2023 07:01 ()
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 305679949 series 2866258
Since originating in the United States, developed as a major sales stimulus event based around Thanksgiving, Black Friday has since migrated to many other economies around the globe where businesses offer a wide range of deals and discounts for a limited time, effectively marking the beginning of the festive shopping season.
Small businesses often don’t have the resources to pull off the seemingly too-good-to-be-true offers that larger retailers flood the market with at the end of November, and with the degree of push-back we’ve seen from consumer-conscious campaigns in the form of counter-events like ‘Small-business Saturdays’, it can be tough to know what to do for the best when it comes to such a pivotal point in the retail calendar.
In today’s episode of The Resilient Retail Game Plan, we’ll discuss the multiple options open to you when it comes to Black Friday. We’ll look at the rules around price-establishing, as well as alternative offerings to discounts such as charitable donations. Whether you avoid it altogether, go grassroots and create your own event, or employ site-wide discounts, we’ll look at the elements you’ll need to consider to make a choice that feels most comfortable for you.
139集单集
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