Selling Your Services by Being Yourself with Kim Dawson


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If you’re not a fan of sales or selling, it might be because you’ve been taught traditional sales strategies such as pre-planned scripts, sales templates, or high pressure tactics. But the most effective sales strategies are the ones that break tradition, and focus on getting to know people, and finding ways to help them. In fact, having only one strategy really matters - giving someone space to share what they need, and have an honest conversation around whether or not you’re the right person to help.

On this episode of the Sassy Strategist Podcast, host Kim Dawson presents a modern approach to sales, which includes focusing on the needs of your potential clients, seeing sales as an opportunity to help rather than sell your services, and being open-minded to the outcome, with no pressure to “close the deal.” Kim shares why you can’t really plan for a sales call, how to assess if it’s a good fit, and how to move past worry and fear about revenue when it isn’t a good fit.


Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability.

If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at