#228 - Defining the Future for Sustainable Travel, with James Thornton of Intrepid Travel


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In 2019, more than 1 billion international trips were recorded globally, contributing to 8% of the world's carbon emissions from the travel industry. This record inspires us to reflect and understand the importance of preserving and protecting mother nature through more responsible and sustainable travel.

James Thornton is the CEO of Intrepid Travel, the world's largest certified travel B Corp to date. Intrepid Travel is a global tour operator with a mission to create positive change through travel. They take small groups to travel through the most amazing places, with real-life experience in a local way, ensuring they always travel with a positive impact.

James's passion for traveling led him to leave a career in asset management to join Intrepid’s UK office in 2005. In 2017, he was appointed the first non-founding CEO of Intrepid Travel, achieving numerous milestones and growth for the company and successfully steering it through the pandemic.

During the conversation, Cory and James talk about the future of responsible and sustainable travel. James shares Intrepid's steps in preparation for different crises, including Covid, their support to local partners, and their commitment to protecting the planet for future generations of travelers.

⭐ SPONSORED BY: The Greater Good & Saybrook University

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