The Infinite Era of Marketing: how to outperform your competitors

The StartUp to ScaleUp Game Plan

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3+ y ago 21:56

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Mathew Sweezey, Director of Market Strategy at Salesforce, has developed a radical view of the Future of Marketing with huge implications for ambitious tech ventures. We explored:

the crucial differences between the "Infinite Era of Marketing" and the Digital Era
why purpose-driven businesses have significant competitive advantages in the Infinite Era
why B2B ventures who create experiences will outperform those who merely create messages
the increasing importance of AR, VR & "XR" for B2B marketers
why companies need to create a new C Suite leadership role, & change their structure, to optimise for customer experience across the entire customer journey

For more insights into the Future of Marketing head over to https://mathewsweezey.com/future-of-marketing-2019/ & for advice on successfully scaling your B2B software venture check out https://alpinasearch.com

116集单集

#Business #Trading #Gary Reeman #Entrepreneur #Early Stage

The Infinite Era of Marketing: how to outperform your competitors

The StartUp to ScaleUp Game Plan

published 3+ y ago

MP3•单集首页

Mathew Sweezey, Director of Market Strategy at Salesforce, has developed a radical view of the Future of Marketing with huge implications for ambitious tech ventures. We explored:

the crucial differences between the "Infinite Era of Marketing" and the Digital Era
why purpose-driven businesses have significant competitive advantages in the Infinite Era
why B2B ventures who create experiences will outperform those who merely create messages
the increasing importance of AR, VR & "XR" for B2B marketers
why companies need to create a new C Suite leadership role, & change their structure, to optimise for customer experience across the entire customer journey

116集单集

#Business #Trading #Gary Reeman #Entrepreneur #Early Stage

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