Manage episode 284609323 series 2847840
On this episode of THRIVE — sponsored by Workamajig — Kelly and Sophia Story discuss how to win a Request for Proposal by being playful. Forty percent of big brands are actively looking for smaller agencies this year because they’re more nimble, can push creative boundaries and tend to think outside the box in their work.
Sophia and I cover these points and more:
- The pros and cons of RFPs and how they can be a necessary evil depending on vertical specialization;
- Sophia shares her recent experience in landing a top brand by using the proposal as a game;
- It’s okay to push back during the RFP process by asking for a conversation or letting the company know why you’re declining to respond.
Be sure to tune in to other episodes of THRIVE to learn how to become a conscious leader, grow your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
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